Get a focused website redesign sprint that covers strategy, copy, visual redesign, and Framer development.
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Get a focused website redesign sprint that covers strategy, copy, visual redesign, and Framer development.
Reach out to start your project
Get a focused website redesign sprint that covers strategy, copy, visual redesign, and Framer development.
Reach out to start your project
How we helped Wraith AI get its first 500+ app downloads with a launch website
Wraith AI is a real-time AI interview assistant that helps people think clearer, answer better, and stay composed during live interviews.
Services
Redesign
Framer Dev
Brand
Industry
AI Productivity
Career Tech
Overview
Wraith AI was still an early-stage product when we started working together.
The app was built around a strong market-validated idea: a real-time AI assistant that helps people perform better during technical interviews. But the product was still in development, and the website had to do more than present the app. It needed to explain the value, attract early users, and help the team test their marketing channels.
The founder was moving fast with a small team and no dedicated designer, so the early design direction relied heavily on AI tools and references from across the internet. It gave the product a starting point, but the result felt inconsistent, hard to scale, and not credible enough for a product built around high-pressure interview scenarios.
We joined at that stage and started by rebuilding the visual foundation. We redesigned the Wraith AI app icon to better reflect the product idea, then created a more consistent visual system across the brand, website, and app experience.
While reviewing the product roadmap, we realized that some of the most important features for marketing were not ready for users yet. So alongside the website UI redesign, we created product demo animations for those key features and used them across the landing page and future marketing campaigns.
The project turned into a completely new Framer landing page for Wraith AI, with a stronger UI, clearer product storytelling, and a more focused narrative around the real problems people face during technical interviews.
Once the brand, product story, and website experience were aligned, we optimized the page for conversions, SEO, and the upcoming marketing push.
1 LANDING PAGE
Built to turn paid and SEO traffic into app downloads
3 weeks
For website and brand redesign + Framer launch
How the launch website supported early acquisition
The new website became the main conversion layer for Wraith AI’s first paid and SEO-driven marketing campaigns.
For an early-stage product, this mattered a lot. Every visitor had to understand the idea quickly, trust the product before trying it, and feel enough confidence to download the desktop app from the site.
As paid traffic started coming in, the landing page gave the team a stronger way to test demand, validate messaging, and turn attention into actual product installs. It was no longer just a website for launch. It became the page that connected Wraith AI’s marketing efforts with early user acquisition.
500+ app downloads
Generated directly from the website after launch
12% download conversion
Visitors converted into desktop app downloads
58% demo reach
Visitors reached the product demo sections
2.4 min page time
Average time visitors spent on the landing page
Wraith AI founder on working with us
Always a pleasure working with Andrei. He is a great communicator, very responsive, and one of the best experts I’ve worked with. He delivered high-quality work and fully understood our vision.
Stan Kulish
/
Founder
How we helped Wraith AI get its first 500+ app downloads with a launch website
Wraith AI is a real-time AI interview assistant that helps people think clearer, answer better, and stay composed during live interviews.
Services
Redesign
Framer Dev
Brand
Industry
AI Productivity
Career Tech
Overview
Wraith AI was still an early-stage product when we started working together.
The app was built around a strong market-validated idea: a real-time AI assistant that helps people perform better during technical interviews. But the product was still in development, and the website had to do more than present the app. It needed to explain the value, attract early users, and help the team test their marketing channels.
The founder was moving fast with a small team and no dedicated designer, so the early design direction relied heavily on AI tools and references from across the internet. It gave the product a starting point, but the result felt inconsistent, hard to scale, and not credible enough for a product built around high-pressure interview scenarios.
We joined at that stage and started by rebuilding the visual foundation. We redesigned the Wraith AI app icon to better reflect the product idea, then created a more consistent visual system across the brand, website, and app experience.
While reviewing the product roadmap, we realized that some of the most important features for marketing were not ready for users yet. So alongside the website UI redesign, we created product demo animations for those key features and used them across the landing page and future marketing campaigns.
The project turned into a completely new Framer landing page for Wraith AI, with a stronger UI, clearer product storytelling, and a more focused narrative around the real problems people face during technical interviews.
Once the brand, product story, and website experience were aligned, we optimized the page for conversions, SEO, and the upcoming marketing push.
1 LANDING PAGE
Built to turn paid and SEO traffic into app downloads
3 weeks
For website and brand redesign + Framer launch
How the launch website supported early acquisition
The new website became the main conversion layer for Wraith AI’s first paid and SEO-driven marketing campaigns.
For an early-stage product, this mattered a lot. Every visitor had to understand the idea quickly, trust the product before trying it, and feel enough confidence to download the desktop app from the site.
As paid traffic started coming in, the landing page gave the team a stronger way to test demand, validate messaging, and turn attention into actual product installs. It was no longer just a website for launch. It became the page that connected Wraith AI’s marketing efforts with early user acquisition.
500+ app downloads
Generated directly from the website after launch
12% download conversion
Visitors converted into desktop app downloads
58% demo reach
Visitors reached the product demo sections
2.4 min page time
Average time visitors spent on the landing page
Wraith AI founder on working with us
Always a pleasure working with Andrei. He is a great communicator, very responsive, and one of the best experts I’ve worked with. He delivered high-quality work and fully understood our vision.
Stan Kulish
/
Founder