Get a focused website redesign sprint that covers strategy, copy, visual redesign, and Framer development.
Reach out to start your project
Get a focused website redesign sprint that covers strategy, copy, visual redesign, and Framer development.
Reach out to start your project
Get a focused website redesign sprint that covers strategy, copy, visual redesign, and Framer development.
Reach out to start your project
How we helped Orbital Catering reach record sales with a website redesign
Orbital Catering is a New York City catering group that brings multiple food brands together under one company.
Services
Redesign
Framer Dev
Industry
Event Catering
B2B Services
Overview
Orbital’s team came to me when they realized their website no longer reflected the company they had become.
They were already serving major clients like JP Morgan, The Atlantic, MongoDB, and other large teams across NYC, but their website still felt like a basic ordering page. It did not show the scale they operated at, the quality of their service, or help them stand out in a crowded catering market.
The site was also custom-coded and tied to their catering provider’s system, making even simple marketing updates slow and dependent on developers.
I redesigned the website around stronger brand storytelling, clearer ordering paths, and a full visual revamp for Orbital’s catering business. I created a new look from scratch, built around real food photography, a brighter color palette, and motion effects that helped the brand feel more distinctive and ownable.
Then I rebuilt the site in Framer so the marketing team could easily edit, update, and scale the website on their own.
3 pages
Redesigned, rebuilt, and launched
5 weeks
For the full redesign process
How the new website performed
The new website quickly became a real growth asset for Orbital.
Within the first two months after launch, Orbital reached record sales, direct order conversions increased by 16%, and tasting bookings grew by 30%. The site also showed stronger engagement, with visitors spending more time on the page and scrolling deeper through the experience.
Just as importantly, moving the website to Framer gave Orbital’s marketing team full control over their website. They can now update content, adjust pages, and launch marketing campaigns quickly without relying on developers or waiting through long approval cycles.
+16%
Direct order conversions
+30%
Tasting bookings
+25%
Engagement rate increase
Record sales
In the first two months after launch
What Orbital says about the result
"Andrei rebuilt our catering homepage, and the difference has been hard to overstate. He nailed the positioning and visual language in a way our previous site never did. Customers are converting at a higher rate"
Ben Hecker
/
Growth Manager
How we helped Orbital Catering reach record sales with a website redesign
Orbital Catering is a New York City catering group that brings multiple food brands together under one company.
Services
Redesign
Framer Dev
Industry
Event Catering
B2B Services
Overview
Orbital’s team came to me when they realized their website no longer reflected the company they had become.
They were already serving major clients like JP Morgan, The Atlantic, MongoDB, and other large teams across NYC, but their website still felt like a basic ordering page. It did not show the scale they operated at, the quality of their service, or help them stand out in a crowded catering market.
The site was also custom-coded and tied to their catering provider’s system, making even simple marketing updates slow and dependent on developers.
I redesigned the website around stronger brand storytelling, clearer ordering paths, and a full visual revamp for Orbital’s catering business. I created a new look from scratch, built around real food photography, a brighter color palette, and motion effects that helped the brand feel more distinctive and ownable.
Then I rebuilt the site in Framer so the marketing team could easily edit, update, and scale the website on their own.
3 pages
Redesigned, rebuilt, and launched
5 weeks
For the full redesign process
How the new website performed
The new website quickly became a real growth asset for Orbital.
Within the first two months after launch, Orbital reached record sales, direct order conversions increased by 16%, and tasting bookings grew by 30%. The site also showed stronger engagement, with visitors spending more time on the page and scrolling deeper through the experience.
Just as importantly, moving the website to Framer gave Orbital’s marketing team full control over their website. They can now update content, adjust pages, and launch marketing campaigns quickly without relying on developers or waiting through long approval cycles.
+16%
Direct order conversions
+30%
Tasting bookings
+25%
Engagement rate increase
Record sales
In the first two months after launch
What Orbital says about the result
"Andrei rebuilt our catering homepage, and the difference has been hard to overstate. He nailed the positioning and visual language in a way our previous site never did. Customers are converting at a higher rate"
Ben Hecker
/
Growth Manager